Evaluation Question 3

What kind of media institution might distribute your media product and why?

A film distributor is a company or an individual responsible for marketing of a film. The distributor may set the date the release date of a film and the method in which a film is to by exhibited or made available for viewing.

Films of my chosen Genre and distributors.
Kidulthood is distributed by revolver entertainment-

Revolver Entertainment is a marketing-lead, all rights film distribution company. Founded in 1997, the company has operations in both London and Los Angeles. As of 2012, they have teamed up with Picture house Cinemas to distribute a selected number of films.

Green Street is distributed by universal pictures-
Universal Pictures, is an American motion picture studio, owned by Comcast, and one of the six major movie studios. It is one of the longest-lived motion picture studios to be located outside of Hollywood. It is a division of American media conglomerate NBCUniversal.

Football Factory is distributed by momentum pictures-

Momentum Pictures is one of the leading independent motion picture distributors in the UK and Ireland and releases approximately 20 theatrical films a year, with several dtv releases.

Major distributor or independent?

I would say that our film would be distributed by a smaller independent distributor. I say this because after researching who crime films have been distributed by are small independent distributors and they seem to get plenty of publicity that they need so i think i would like the film 'Fisticuffs' to be distributed by Momentum because it was of the leading independent motion pictures distributors which means the film would get a good head start being presented to the public.

Kidulthood (2006)
$920,000

This film has been a great success considering it has been created on such a low budget. I have chosen to use this one as an example as the genre is Crime and that is our chosen genre.

Multiplex/Art house cinema?

My film would go to an independent art house cinema as the film is a niche market and i think this would promote the film to the audience correctly. The target audience is aimed at women aged from 15 to mid thirties and statistics have shown that the genre Drama with the sub genre of Crime is most popular with this type of target audience.

Marketing

I think the film should be advertised on YouTube when trigger words are used because the film is then being advertised the specific target audience that we need it to be advertised to. Also on specific channels such as channels that are known for action films and also in my opinion one that has often adverts so that the film is advertised of the audience.