Evaluation Question 5

How did you attract/address you audience?



We interviewed various people to get their individual opinions about our chosen genre and their thoughts of what they think about that certain genre Crime. I found that Crime is a well loved genre from a very specific target audience. I interviewed various people ranging with different ages and found that they all look for the same thing in Crime Dramas. I found this good feedback so that i knew what to include into the film also they all disliked the same things so that we had a vague idea about what to try and avoid or include in our opening. We found that all the people we interviewed felt that in any film opening enigma is the key to attracting and keeping the audience's attention.

The questions we asked were;
- What is your favorite film drama?
- What do you like about the genres?
- Do you prefer a crime drama to focusing on violence or suspenseful story line?
- What sort of characters do you associate with as a main character in a crime drama film?
- In a opening for a crime drama what would stop you from carrying on and watching it?


In our research we also created target audience member profiles in order to find out key elements and opinions from the type of people our film may attract. In this process we found that brands they tend to prefer are those such as; Addidas, Paul's Boutique and Fred Perry - because of this we included brands such as Fred Perry, Helly Hanson, McKenzie and Nike because these are also synonymous with young working class people.

This helped us find out how to attract and address our audience. We figured that we should include every thing that the people we interviewed said that they liked seeing in Crime dramas.

We included violence and excited to keep the audience engaged and entertained as our results show this it what our audience look for in a Crime drama. We also included a dominant character of the group as this is proven to engage the audience too.

I would promote our film by advertising it within breaks in a film that is based on similar genres such as 'Kidulthood' i think this would attract a successful audience.